Here I've recreated the Nike app in Figma.
Once it loads, feel free to interact with my
work-in-progress prototype.
Content and Messaging
The swoosh tells a story. As a messaging strategist, I turn vision into narrative that moves people—in this case, literally and figuratively. Here, I look for what's behind athletic ambition, whether that's the determination of a 5 AM runner or the roar of a crowd.
I've spent the past decade teaching writing, worked at Emphatic developing social media strategies, and taken on freelance copywriting projects for small businesses. This March, I'm publishing my first book. Every experience taught me that writing is a practice in empathy
Great content happens when collaboration meets brand purpose meets human experience. I feed off of teamwork and dig into what drives consumers, then craft messaging that doesn't just speak to them—it speaks for them. Each campaign begins with a blank page. Each represents a different brand story—grassroots community building to global product launches.Each demands its own creative solution, pushing me to think outside the shoebox and beyond traditional sports marketing into the spaces where athletic culture intersects music, fashion, social justice, and personal transformation.
Thanks for looking!
It's the Journey
What if working out wasn't a part of the routine? What if it was a way to escape it?
This campaign repositions fitness from obligation to liberation. It also focuses on mental escape through physical movement.
Be a Showoff
Dress for the job you want. Get out there and turn some heads.
This campaign focuses on the confidence that comes from looking good. Nike wear is fashion as well as a performance statement.
Running's Not Punishment. It's Play.
Embrace your inner child, remember a time when moving fast was fun. Tag. Just do it.
Here, I tapped into nostalgia to reframe exercise.
Sweat Equity
Want to know the best sign you're working? The grind to greatness starts here.
Nike helps you invest in you. Results aren't always instant, but this campaign emphasizes hard work as the ultimate flex.
Love Yourself
Slay! It's a gift from you to you.
This campaign centers on self care and personal investment. Walk a mile in these shoes and consider where you'll be a month from now.
Every Day Is the Day
The alarm is the starting gun. Your stiffest competition? You.
This global campaign celebrates daily recommitment to self-improvement, makes tackling early mornings a super power.